Competing in the travel and hospitality market on University Avenue in Gainesville, Florida, the Holiday Inn University Center has launched a website redesign to www.TheUniversityHotel.com on Tuesday, March 13, 2012.
General Manager of Holiday Inn Kimberly Cason, commented, “We have everything a Gainesville traveler would want; Great rates, a unique hotel perfectly located across from the University of Florida and a friendly staff to go above and beyond their experience. We just needed a website that could efficiently portray all of that.”
Holiday Inn University Center’s management team, H.I. Development, contributed all revised content, new photography and website consolidation planning to complete the redesign. Creative Marketing Manager Adrianne Robert designed and completed the smooth transition to host files and email data. Robert says, “It will be easier to track analytics through the new website and focus on Holiday Inn’s client base while engaging viewers for the future of the hotel. User-navigation is highly improved and we have already seen an increase in daily traffic.”
From a marketing perspective, the new website enables Holiday Inn University Center to lead the way in how potential customers can communicate through online experiences. Through regular updates and innovative technology embraced, including a dominant social media presence, the hotel offers discount programs, a monthly newsletter and club signups all from a click of a button.